By Tom Hill
QR codes are a simple and highly effective way to ensure smartphone owners can easily read your stories or make a fast note of your contact details when you are working as a reporter.
I’ve just discovered them thanks to a former Up To Speed student, Jack Parsons whose magazine Listed is now carrying one on its front cover.
The black and white patterned square can be scanned by any phone equipped with an app and readers can instantly see the online version of your magazine, newspaper or journalism course listing.
So, what do you need to do?
Step 1: Download an app. I downloaded i-nigma to my i-phone for free. For android there is an app called Barcode Scanner and if you already own Red Laser for scanning barcodes, that has now been QR-enabled.
Step 2: Visit a free QR generator site by googling ‘QR generator’. Fill in your details and generate QR codes for your site or v-card. I used goqr.me.
Step 3: tap the app on your phone hold it up to the QR code and you will be taken straight to the digital article.
So why not try it?
Here’s the QR code for the Up To Speed site:
And here’s the QR code for my v-card.
There is more detailed information on an excellent site called Social Media Examiner. You can find them at www.socialmediaexaminer.com or by checking out the site’s QR code.